Gen Z Insights - Courtesy of INTA
![Be Safe Buy Real](/themes/custom/bsbr/creative/besafebuyreal-tag.png)
INTA’s study, "Gen Z Insights: Brands and Counterfeit Products," found that despite 93% of Gen Zers saying they have a lot of respect for people’s ideas and creations, 79% had purchased counterfeit goods within a year of taking the survey.
Visit here to download the full report.