Our Partners in the Fight Against Counterfeiting and Piracy

Be Safe Buy Real
U.S. Chamber of Commerce

“With good reason, during the global pandemic, consumers are ramping up their online purchasing. While this is great news for the American economy, it is also a ripe opportunity for counterfeiters. Criminals have adapted to our new online-shopping standard, and it’s more important than ever for consumers to remain vigilant. That’s why the Global Innovation Policy Center supports UL’s consumer-focused approach of this anti-counterfeiting initiative" said Kasie Brill, Vice President of Brand Protection & Strategic Initiatives and Executive Director of the Global Brand Council at the U.S. Chamber of Commerce.

IPR Center

For over 125 years, UL has fulfilled its mission of ‘Working for a safer world’ and has been the gold standard for protecting consumers and their trademark. UL backs up their words with strong enforcement and educational efforts like the Be Safe Buy RealTM anti-counterfeiting initiative. This initiative is another great example of UL’s efforts to protect consumers from counterfeit and unsafe products and the National Intellectual Property Rights Coordination Center is proud to be a partner in this effort.