Through the Be Safe Buy Real campaign, AAFA is committed to providing consumers with the information they need to protect themselves and their families from illegitimate products. Counterfeits not only threaten American jobs, but also put consumers at risk of welcoming products that do not meet safety requirements into their homes.
Our Partners in the Fight Against Counterfeiting and Piracy
Consumers continue to buy items online in record numbers, and that shift has exposed a growing and dangerous trend that must be dealt with immediately - [namely] the exponential growth of stolen and counterfeit goods sold through online marketplaces. The continued anonymity and unregulated environment in which these platforms operate have made them a stage to sell products that would never be allowed on a store shelf, and it is a problem Congress must address.
"As responsible retailers, having the assurance that the products being sold are genuine is vital to protect consumers and build and strengthen retailer and brand trust,” said Retail Council of Canada President and CEO Diane J. Brisebois. “RCC is fully supportive of initiatives that help curtail organized crime and the sale of counterfeit goods.”
Counterfeit products have a negative impact on the economy, mislead consumers and, in the case of electrical products, can cause harm to users or damage to property. At Schneider Electric, we take counterfeiting of our products seriously and pursue every means possible to stop this illegal activity while making the industry and public more aware of this critical safety concern.
With good reason, during the global pandemic, consumers are ramping up their online purchasing. While this is great news for the American economy, it is also a ripe opportunity for counterfeiters. Criminals have adapted to our new online shipping standard, and it's more important than ever for consumers to remain vigilant. That's why the Global Innovation Policy Center Supports Underwriters Laboratories' consumer-focused approach of this anti-counterfeiting initiative. - Kasie Brill, Vice President of Brand Protection & Strategic Initiatives and Executive Director of the Global Brand Council at the U.S. Chamber of Commerce
ICCE spearheads the fight against counterfeits of imaging consumables including toner, ink cartridges and ribbons. Consumer confidence of the internet is being undermined through the online sale of counterfeit and unsafe products. Even in the business sector, corporate purchasing and government procurement departments are falling foul of fakes. ICCE is therefore proud to be a partner of the Be Safe Buy Real campaign.
Counterfeit and substandard goods pose a serious threat to public health and safety. At INTERPOL, we believe that cross-sector and cross–border collaboration is key to dismantling and putting out of business the complex criminal enterprises behind such illicit activities.
Anti-counterfeiting is a priority for the International Trademark Association (INTA). We are committed to engaging in multi-stakeholder policy dialogues, educating young consumers through INTA’s Unreal Campaign, conducting research, and collaborating with UL through initiatives like the Be Safe Buy Real Campaign to combat the harms of counterfeiting to right holders and consumers.
Counterfeit electrical products pose significant safety hazards and can cause deaths, injuries, and property loss. ESFI is dedicated to increasing awareness of counterfeit products and eliminating them from the electrical supply chain.
For over 125 years, UL has fulfilled its mission of ‘Working for a safer world’ and has been the gold standard for protecting consumers and their trademark. UL backs up their words with strong enforcement and educational efforts like the Be Safe Buy Real anti-counterfeiting initiative. This initiative is another great example of UL’s efforts to protect consumers from counterfeit and unsafe products and the National Intellectual Property Rights Coordination Center is proud to be a partner in this effort.
"We wholeheartedly support and stand with UL and all its partners to raise awareness during this important World Anti-Counterfeiting Week. At Dolby we believe that intellectual property protection fosters innovation, job creation and continued economic growth, thereby fueling opportunities for current and future generations". VP, IP and Legal Strategy, Kevin Mack
AHAM supports the Be Safe Buy Real campaign as one method to educate consumers about the dangers of counterfeit products. While stay at home orders are still in place across many states, sales of counterfeit products are endangering American families. Counterfeits are not just a violation of IP, they also present real health and safety hazards.
CBP protects American consumers from harmful, substandard, and counterfeit imports by ensuring the goods that enter the U.S. marketplace are genuine, safe, and lawfully sourced. In doing so, we create a level playing field for American businesses, fostering both economic prosperity and competitiveness in an ever evolving global market.
"Levi Strauss & Co. legendary trademarks are some of the oldest and most highly recognizable in the world,” says Zach Toczynski, Director of Global Brand Enforcement at Levi Strauss & Co., “Protecting our trademarks against counterfeiters and ensuring our consumers always get the “real deal” are top priorities. LS&Co. is proud to support UL’s World Anti-Counterfeiting Week."
The Center for Anti-Counterfeiting and Product Protection (A-CAPP) is a non-profit, independent, interdisciplinary evidence-based hub, whose activities focus on outreach, education and research designed to assist in protecting brands and products of all industries worldwide. The Be Safe Buy Real campaign aligns directly with our Center's mission to create a safe and counterfeit free world.
The Audiovisual Anti-Piracy Alliance is focussed on fighting audiovisual piracy. Consumers of pirated services must learn that they are depriving industry, employees and Government finance departments of resources and supporting organised crime groups, while exposing themselves to the risks of malware, malfunctioning devices – and disrupted services.
CACN is deeply-committed to combating product counterfeiting, fraud and copyright piracy. CACN’s coalition of brand owners, industry associations, law enforcement agencies and investigation and law firms are united in the fight against counterfeiting and IP crime. The Be Safe Buy Real campaign coincides with our mandate to raise awareness and ensure the safety and protection of consumers and businesses from the perils of counterfeit goods.” Rob Whalen, Chair, CACN
The Health Care Alliance for Patient Safety is dedicated to protecting patient health and safety across all settings of care. We are proud to partner with the Be Safe Buy Real campaign to raise awareness about the dangers of counterfeit products – including counterfeit medical devices, such as contact lenses, which pose a real health and safety threat for consumers.
Canadian Blockchain Supply Chain Association (CBSCA) is proud to be partnering with Underwriters Laboratories' Be Safe Buy Real campaign to raise awareness on counterfeiting. Supply Chains are complex and have an important impact on consumer safety. Technologies such as blockchain can help lower the risk to consumers by providing visibility and traceability of products as they flow through the supply chain. It is with partners such as Underwriters Laboratories that we intend on educating our members on the benefits of safe buying behaviours.
Here at UBC, we have a commitment to solving the counterfeiting problem. Preventing infringers from selling knock-off products is essential to maintaining a healthy economy and public safety.
It takes a community to champion safety. Electro-Federation Canada (EFC) supports UL’s Be Safe Buy Real campaign and is committed to raising awareness about product safety and the perils of counterfeit goods. EFC represents Canadian manufacturers, distributors and sales agents who advance electrical safety in the market by designing, producing, marketing and selling electrical equipment that meets high safety standards to protect consumers.
Counterfeiting is not a victimless crime. Organised Crime Groups and Terrorist Organisations sell counterfeits goods as a way of funding their activities. ACACAP focuses on proactive investigations and actions in counterfeit manufacturing countries to disrupt and disable the supply of goods.
Health World is dedicated to promoting comprehensive health and safety education to millions of students through digital curricula. TheBe Safe Buy Real campaign helps us educate and empower students to make the right and healthy choices.
"Through its extensive series of outreach, education and capacity building programs, the U.S. Patent and Trademark Office is proud to contribute to raising intellectual property awareness and helping entrepreneurs, consumers and enforcement officials around the world learn to spot counterfeit products.” John Cabeca
The Outdoor Power Equipment Institute and its member manufacturers are committed to ensuring consumers have access to authentic outdoor power equipment, batteries, and accessories. Preventing infringers from selling knock-off products is essential for the marketplace to offer the safest and most efficient equipment.
QBPC is a member driven professional IP platform. Facilitating better business IP environment which will benefit consumer as well as brand owner is our mission. QBPC will always be in the forefront of making a safer and healthier world.
The mission of IIPCIC is to educate global law enforcement and stakeholder groups to effectively combat transnational IP crime.
With over 27,000 learners, IIPCIC is a fully interactive online IP crime training platform providing intellectual property (IP) crime courses and is operated between INTERPOL and Underwriters Laboratories (UL).
“As the National Commissioner, I pledge the support and commitment of the South African Police Service in the global fight against counterfeit goods.” -General Khehla John Sitole
The Alliance for Gray Market and Counterfeit Abatement (AGMA) is a unique alliance of intellectual property (IP) rights holders who recognize that anti-counterfeiting and IP protection are fundamental elements of innovation and economic growth. AGMA’s members are some of the most innovative technology companies in the world, investing millions of dollars in local economies and developing branded products trusted by billions of people.
LifeSmarts, the nation's premier consumer program, supports educators with real-world content for middle school and high school students. LifeSmarts empowers young people to develop the skills they need to be successful in an increasingly complex marketplace. By joining UL’s Be Safe Buy Real Campaign, LifeSmarts raises awareness and educates its students around the hazards and ill effects of counterfeit products.
The Power Tool Institute (PTI) is proud to partner with Underwriters Laboratories' Be Safe Buy Real Campaign, supporting efforts to combat the sale of counterfeit and knockoff goods. PTI, whose members represent market-leading brands of portable, stationary and lawn and garden products, is committed to the safe use of power tools. Reputable manufacturers work tirelessly to design, manufacture and bring to market coordinated systems that meet high standards of safety and all applicable regulatory requirements. With the increase in counterfeit and knock-off tools, batteries, and chargers, consumers are put at a greater risk for personal injury or property damage.