Together For a Safe, Fair, Fake-Free World.

Be Safe Buy Real

UL World Anti-Counterfeiting Week - 
Be Safe Buy Real™

For over 25 years, UL has been committed to supporting global anti-counterfeiting initiatives as part of its mission “to make the world a safer place.” Building on this commitment, we identified the need to educate buyers about the health and safety risks counterfeit products pose to individuals and put a spotlight on the ugly truth that much of the revenue from the sales of counterfeit products goes to support criminal activity such as child labor, human trafficking and terrorism. As a response to this need for buyer education, UL’s Anti-Counterfeiting Awareness Week’s Be Safe Buy Real campaign was born.


UL’s World Anti-Counterfeiting Campaign is an annual global campaign designed to raise awareness among the general public, industries, governments and societies about the health and safety risks associated with the consequences of counterfeiting.


For one week, specialists in intellectual property (IP) crime and counterfeiting will contribute their expertise to UL’s Be Safe Buy Real campaign through social media posts, interviews, articles, infographics and videos that will provide valuable and surprising insights.

The global and societal effects of counterfeiting are staggering.

Here are some of the statistics below. 

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Want the full package of information?

Get informed about the many dangers of counterfeit goods, how to spot and avoid them, as well as how to protect yourself and your family against the risks. Discover tips, videos, brochures, infographics, articles and more. Then share with your community to spread the word, because counterfeiting is never a victimless crime.

Terry Brady, President & CEO of Underwriters Laboratories explains the importance of the Be Safe Buy Real campaign.


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UBC Sauder School of Business
American Apparel & Footwear Association
RCC Logo
Schneider Electric
U.S. Chamber of Commerce
IPR Center
Association of Home Appliance Manufacturers
U.S. Customs and Border Protection
Levi Strauss & Co.
Michigan State University A-CAPP Center
Audiovisual Anti-Piracy Alliance (AAPA)
Canadian Anti-Counterfeiting Network
IP Crime Investigators College
South African Police Service (SAPS)