Gen Z Insights: Brands and Counterfeit Products

By Renee Garrahan, International Trademark Association
Be Safe Buy Real

The International Trademark Association (INTA)’s study of Generation Z consumers provides several keen insights on consumers who will shape future market attitudes. The survey asked nearly 5,000 consumers 18 to 23 years old in 10 nations about their attitudes toward counterfeit products and the different considerations influencing their purchase of these products. 


Learn about the study’s findings and view the recording of Renee Garrahan’s presentation here.
View all the research summaries and the full recording of the 2020 Virtual Research Symposium here.