Dupe Influencers - Courtesy of AAFA

Be Safe Buy Real

Our partner, American Apparel & Footwear Association (AAFA) recently released a report  – Dupe Influencers: The Concerning Trend of Promoting Counterfeit Apparel, Footwear, and Accessories on Social Media. 

 

A dupe influencer is an individual with a social media following who shares links to, and reviews, counterfeit goods. The report provides a detailed account of the alarming behavior that has generated millions of views, likes, and shares of content directly related to the advertisement and sale of counterfeit goods online.

 

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